Cervecería Boulevard + Flou-Flou

Creative Micro-Pills IrunLab 2015

 

ORGANISATION

Cervecería Boulevard: brewery bar founded in 2005 and mainly dedicated to craft beer.

 

ARTIST

FLOU FLOU Disoñadores Asociados is a design studio that was set up in Valencia in 2007 by the designers Alberto Flores and Mireia Juan. Their work focuses on developing and applying design thought, tools and projects always from a multidisciplinary approach and tackling concepts like habitat, environmental responsibility, collective intelligence, co-creation, participation, reconfiguration and open design.
 

CHALLENGE

To disseminate and extend the culture of craft beer, thus promoting Cervecería Boulevard as a reference for specialists and beer lovers. It offers nine beers on tap (refrigerator kegs) and 40 bottled beers, including both local and imported beers.

 

PROJECT

Cervecería Boulevard had for a long time thought of ​​producing its own craft beer to celebrate the tenth anniversary of the opening of its establishment. Flou Flou D.A. suggested that it do so in a participatory manner by taking into account the social dimension of the business to produce a completely local recipe and product, containing the aroma and knowhow of the people of Irún. 

In order to do this, various dynamics were generated in which a group of 10 users/suppliers/people related to creating the beer and defining its attributes was involved each time.

 

RESULT

The result was a beer that was jointly defined by a conceptual development that encompassed the product’s creation and launch.

 

 

Search Tags

IrunLab is promoted by Irun On, Irun City Council, Lanbide, Bidasoa activa and Diputación Foral de Gipuzkoa.

Contact

Please contact us if you require further information about Conexiones improbables

Send
We would like to inform you that your personal data will be incorporated into an automated file owned by C2MASI, S.L. whose aim is to notify you of the activities of C2MASI, S.L. and, where applicable, to undertake the proper management and implementation of the services contracted between C2MASI, S.L. and you. You may exercise your right of access, rectification, opposition or deletion under the terms established by law (Law 15/1999 of 13 December on Data Protection) by writing to: C2MASI, S.L., c/ Castro Urdiales, 8 – 5º izda., 01006, Vitoria-Gasteiz, or sending an email to: info@c2masi.com.

Contact details

info@conexionesimprobables.com
M +34 657 720 210

c2+i
C/ Castro Urdiales Nº 8
Vitoria-Gasteiz
01006
Spain

Redes sociales

An initiative by
N.I.C.E. Award 2014
Subscribe to our Newsletter Press Disclaimer
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
CONTACTO info@conexionesimprobables.com
M +34 673 608 790
C2+i
Cale Manuel Iradier 2, 2º
Vitoria-Gasteiz
01005 SPAIN
Newsletter Prensa Aviso Legal Política de privacidad

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Usamos cookies para las estadísticas de uso de la web. Si continúas navegando entendemos que aceptas esto.
Rechazar - Aceptar