Creative Pills IrunLab 2014 (1)
ORGANISATION
Hotel ETH. Irun. Gipuzkoa.
CHALLENGE
To understand why the hotel has such negative opinions about it on various websites when internal surveys are positive and the hotel has a high percentage of loyal customers who are very satisfied with its services and location.
IMPROBABLE COLLABORATOR
Albert Soler creates and develops projects connecting culture, communication, education and social awareness. On a more personal level, he has always been associated with amateur theatre companies and the world of performance.
Artist Training: Irene San José
PROPOSAL
The starting point will be to experience the hotel as a guest in order to record “new customer” perceptions as a lived experience.
Following this, participatory dynamics will be organised with the hotel staff to identify moments and actions that will help them improve customer perception and experience.