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Creative Pill 2019


The Mancomunidad of Urola Kosta has undertaken a guarantee to boost the sector of the Cultural and Creative Industries in the region. Its aim is to consolidate the network created and establish a strong foundation to develop future projects.

One action it is carrying out is a project that involves developing hybridisation processes between the sector of Cultural and Creative Industries and traditional sectors, as part of a programme entitled “KSI Urola Kostan: Sorkide Ekosistema”. Its aim with this action is, on the one hand, to provide CCI sector agents with skills, knowhow and tools to work with traditional sectors and, on the other hand, to carry out intersectorial connections by implementing interventions in traditional sector companies.

In order to do this, Conexiones improbables has conducted two Creative Pills that sought to include the following to the objectives already set by the Mancomunidad:

  • To introduce in the imaginary of Urola Kosta organisations the possibility (and even necessity) of working with the arts and culture sector to achieve business or institutional goals.
  • To open new areas of work to people involved in the CCI sector of Urola Kosta.
  • To facilitate new innovation methodologies based on introducing creativity in companies and organisations in the area.
  • To work on two challenges in the same number of Creative Pills.
  • To carry out the projects in a participative manner.

We have also conducted a training programme for artists from the Urola Kosta area (which includes towns such as Zarautz, Zumaia, Deba, Orio and Aiaa) in which 7 creators from the area participated, 4 of whom are doing practical work with the mentoring artists in these Creative Pills.

The pairs had comprised:


El proyecto se enmarca dentro del programa “Impulsar la promoción económica de Gipuzkoa a través de la contribución de la perspectiva comarcal” de la Diputación Foral de Gipuzkoa y cuenta con la financiación del ente foral. 


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