Grupo Uvesco

Long-term Connections 2012-2013

 

ORGANISATION

Grupo Uvesco belongs to the food distribution sector and operates with the following business formats: neighbourhood supermarkets under the BM and Súper Amara chains; the Netto chain of small hypermarkets located in town centres or very close to these; the Ugari chain as the main choice for traditional retail trade; specialist establishments for hotel and catering, groups and communities under the cash&carry system, as offered by the Norcash chain of establishments.

 

CHALLENGE

 

To develop/rethink internal communication channels that help to generate confidence, motivation and a sense of belonging in all the workers of the group. Priority will be given to rethinking existing tools such as the company’s website or internal information magazine, although the creation of new channels will also be considered. Priority will also be given to projects based on the effective participation of all the company’s workers and that are simple, measurable and easy to maintain over a period of time.

 

IMPROBABLE COLLABORATOR

Albert Soler creates and develops projects connecting culture, communication, education and social awareness. On a more personal level, he has always been associated with amateur theatre companies and the world of performance.

 

ALBERT SOLER'S PROPOSAL

Based on the premise that one must have a high level of empathy with workers in order to devise effective internal communication actions, Albert’s proposal is to become one of them. Therefore, his idea is to create a performance action related to living like a worker for a period of time. The demands and opportunities involved in this direct observation exercise will be translated into spaces for participation for the workers themselves. The aim is to articulate a set of dynamics to help workers become content producers for themselves.

 

RESULTS

To Be Or Not To Be.

Based on various dramatisation experiences by the artist Albert Soler within the Uvesco supermarket group, an internal project has been created focusing on customer service in which both Uvesco customers and staff will participate, as well as company management. The project stems from the idea that excellence in customer service is a crosscutting objective that must integrate the experiences and knowledge of all organisational areas. [Full description of the project in pdf].

 

 

Video Summary

Project co-financed by the Aldatu programme (SPRI, Basque Government)

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