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Turismo Tenerife

Creative Pills TenerifeLab 2016



The Tenerife Tourism board aims to create and revitalise tourism products, improve tourist areas and promote the economy and tourism.





To rethink its organisational structure by involving in it people from various departments.


Carlos Belda, actor, director and drama teacher, Carlos Belda was trained at the acting school of the Canary Islands and extended his studies in Paris under Monika Pagnuex, Philippe Gaulier, Arianne Mnouchkine, Daniel Stein and Nicole Jaspar. He has worked for many theatre companies in Spain, UK, France and Canada. Since 1992 he has been a teacher at the acting school of the Canary Islands and is co-director of Teatro Tamaska and “Cambuyón”. He has also directed other companies, creative performances, multimedia and dance shows, etc., and worked as an actor and co-author with Ex Machina for the show “Lipsynch”, directed by Robert Lepage.

Artists Training: Greta Plasencia.


Work towards acquiring the tools to develop the change process that the tourism board wishes to undertake in order to suggest ideas on how to approach the future and unify the working group. These tools can be “complicity” and performance creation techniques based on theatre improvisations in order to place the team in specific situations in their daily lives in order to relive them, even exchanging roles.

The goal is to give importance to the question raised and to the experience of a fictional present as a mechanism to discover imaginative solutions.



The work done by Carlos Belda used the basic training techniques of acting to address several concerns of the Tenerife tourism board in order to improve both internal relations and those with other tourism departments in the Tenerife Island Council.

Three sessions were held: the first with the administrative services, the second with the Tenerife tourism board and the third was a joint session.

They firstly worked on the complicity and empowerment of listening and the pleasure of play was used as a positive aspect to identify new ways of relating to each other. They then focused on improvisation, creating a role-playing game that provided information on the different perceptions that the two groups had about their ways of relating to each other. A great deal of data was obtained in this manner on the ways that the different entities acted and their attitudes.

The last session focused on an impossible challenge: organising the Winter Olympics in Tenerife.

The director of tourism administrative services in the Tenerife Island Council stated in the presentation session that he could not recall “a coaching training session that could achieve as much as we have here in such a short time”.



TenerifeLab 2016 is promoted by Tenerife Island Council.


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