Creative Pills EkintzaLab 2013
Residencia Conde Aresti. The Conde de Aresti home for the elderly is a non-profit, century-old institution whose aim is to provide permanent care for the elderly. It currently has 167 places, of which 80% are occupied by dependent people and/or those with severe cognitive impairments.
The Residencia Conde de Aresti needed to improve its occupancy level, disassociating the home from an outdated concept of charity and making visible the quality of its services and good value for money it offers.
PKMN group of architects based in Madrid using architectural tools to tackle such concepts as, among others, city, identity, marketing and communication.
Together with PKMN, it focused on creating tools to promote the hundreds of wonderful stories contain within its walls, recounting daily life in the home as expressed by its residents and thus connecting them with their surroundings at different levels, from the familiar to the local.
The platform/blog created with the participation of the centre’s staff and residents has helped to bring new technologies to the home’s more domestic environment in an aim to socially enrich them. The blog displays the talents/skills that many of the residents possess, such as painting, knitting, tatting, singing, magic, marquetry, tai chi, etc. The aim is to reveal the hidden talents lying within the walls of the home and make them visible, to activate them again and even disseminate them so that other residents can learn from their companions.