Talai Berri

Creative Pills

 

ORGANISATION

Talai Berri Txakolina is a fifth-generation family winery that is committed to developing quality, non-mass-produced wines, thereby guaranteeing the maintenance of rural surroundings and environmental sustainability. Its products carry the Getaria D.O. wine zone label even though the winery is located in Zarautz.

 

CHALLENGE

Talai Berri is seeking to respond to the challenge of devising a new wine tourism experience with this Creative Pill: tour + showcooking for small groups.

 

IMPROBABLE COLLABORATOR

Macarena Recuerda Shepherd, an artist interested in participatory art projects whose aim is to create new spaces for thought.

Artists training: Idoia Lertxundi and Juan Mari Tolín

 

PROCESS

This txakoli winery is run by two sisters who are always committed to being different. In fact, their products go beyond what is usually done in a “txakolinera”, or txakoli winery: besides their usual D.O. Getaria txakoli, they produce others such as a rosé txakoli, red txakoli and vermouth and are also dedicated to wine tourism. They are aiming to differentiate themselves from other wineries in the area with this project and so want to create a new wine tourism experience at Talai Berri: tour + showcooking.

The two owners plus two workers will participate in the AuzoLab, as well as a student from the Basque Culinary Centre completing a master’s thesis on the production of txakoli with the help of Talai Berri.

The Improbable Collaborator initially aims to focus on learning about Talai Berri’s identity and territory and then designing this experience.

 

 

"Programme to boost the economic promotion of Gipuzkoa through the contribution of a regional perspective", competition call 2019

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