ORGANISATION

Ermua Mugi! is the local community strategy launched by the Ermua City Council (Bizkaia) in 2012 for the effective and equal implementation of physical exercise, healthy eating and emotional health as a lifestyle for all the city’s inhabitants.

CHALLENGE

The aim was to visualise and enliven Ermua Mugi!, thus the local panel that was formed to coordinate actions sought to incorporate the view of an external agent in the process of communicating the strategy, helping to adopt creative, original and stimulating interventions.

IMPROBABLE COLLABORATOR

Fur Alle Falle is an independent cultural producer that undertakes projects and events involving other people in an effort to ensure that its projects are understood by all audiences. It is interested in shifting predefined, apparently immovable structures, roaming around boundaries to see how to hack them, questioning the unquestionable or collecting mistakes as virtues. The organisation always uses humour as a creative resource and appreciates lively, diverse art.

PARTICIPANTS

Fifteen people with diverse profiles participated in the project, including sociocultural workers, an architect, a nutritionist, sports technicians and staff from the Health Department of the Basque Government.

PROCESS

Fur Alle Falle proposed opening new communication channels through specific performances or events that would serve as an example for healthy living and in turn would be easy to implement in everyday life.
Some challenges were identified in the work sessions that had to do with “deageing” Ermua Mugi! so that its activities would not only be associated with the elderly. The need was also identified to spread the message of adopting active lifestyles as well as configuring the urban environment as a space for sport.

RESULTS

Fourth-year secondary school students from San Pelayo in Ermua were involved in the “Mapping Ermua Mugi!” activity, which consisted of mapping public space based on the three main areas: emotional health, physical exercise and healthy eating. The aim was to identify habits and practices taking place in the Bizkaia town that could broadly be defined as healthy.
The findings of this mapping activity will help to create events that involve and motivate young people from Ermua and design the city’s space based on its uses to address their needs. Connecting the young people with the dynamics of Ermua Mugi! was also achieved.