ORGANISATION

Fercam is a company dedicated to freight transport.

CHALLENGE

To motivate the team and provide it with resilience in the design of a new commercial strategy. The organisation is also proposing possible business diversification (maritime transport).

IMPROBABLE COLLABORATOR

Albert Soler creates and develops projects that unite culture, communication, education and social awareness. He has always been linked to amateur theatre troupes and the world of performance.

ALBERT SOLER'S PROPOSAL

Albert Soler has proposed the design of theatrical dynamics that would be applied to different work areas such as: learning how to manage frustration and channel it into positive elements and searching for and teaching new creative yet at the same time convincing business skills.