ORGANISATION

Pernod Ricard Bodegas. Leader of the worldwide valued Spanish wines, the group has six warehouses distributed in four locations with certificate of origin and its wines are commercialized in more than 70 countries.

CHALLENGE
Laying the foundations of a system of management of the innovation which will promote the participation of the workers in Donostia's and Logroño's offices. The innovation department is at this moment launching most of the innovation projects that are generated from the company; it is a question of thinking a platform or a device that would facilitate the generation of innovative projects and / or contributions to existing projects by a significant number of workers of the company. The use of musical tools in the development of the project will be taken into consideration.

IMPROBABLE COLLABORATOR

PKMN group of architects based in Madrid using architectural tools to tackle such concepts as, among others, city, identity, marketing and communication.

PKMN'S PROPOSAL
Working sessions will be developed as follows:

1. Creative Ethnography. A process to know how the business works, what people are standing behind, what projects and relationships between Donostia-San Sebastian and Logroño. Trying to get information and apply a different look at the double work of observation and interviews.
2. Dipping and diving. A laboratory to understand the projects, strategies and objectives and articulate new ideas in a collaborative project format, crossing what is being done in other places where wine is present (in different ways).
3. WINEMAKERSpotify. Designing a sketch platform emulating the Spotify system listen-bind-share-add-remain connected to the process of reflection of the previous phases.