We conducted an AuzoLab with the Amara Berri Neighbourhood Association promoted by the Donostia/San Sebastián Citizen Participation Service. The challenge, to lay the foundations for designing both an offline and online communication strategy that would allow bidirectional communication, with a focus on promoting the participation of people living in the San Sebastián district of Amara Berri.
We worked on it with the creative Habib Belaribi, who suggested working work on the concepts of citizen journalism, a distributed local communication network and to take note of online conversations.
The workshop is aimed at members of Donostia Turismo and will take place in May under the title “Inspiration for innovative tourism products and services”. Its goal is not to create a single product, but instead work on the knowledge and incorporation of innovation tools and methodologies that can be applied to daily procedures.
For its part, the Creative Maxi Pill will take place in autumn and focus on the challenge of generating new tourism product. The plan is to conduct it through a collective process that will try to involve as many members as possible and at certain moments it will also include the participation of active tourism agents such as the inhabitants of San Sebastián or professionals from other sectors. As always in the variety of projects conducted by Conexiones improbables, we hope that the people who participate in the Creative Maxi Pill learn more from the process than from the actual result.
Two Creative Maxi Pills are to be held in the autumn of 2017 as part of a programme entitled “Organisational Innovation in Industrial Companies. Creative Maxi Pills 2017”, an initiative promoted by the Irun City Council through Bidasoa activa.
A total of 2 industrial companies from Irun with a different challenge are participating in the programme. Each organisation will work with 1 artist/creator throughout this three-month period with the aim of developing 2 different innovation projects: internal organisation and communication and extra motivation.
These Creative Maxi Pills share a unique feature, in the fact that an accompanying process will be activated to implement the results of the process in each of these companies.
The project has the support of the Gipuzkoa Provincial Council through its programme to promote competitiveness and territorial cohesion in Gipuzkoa.
The Creative Maxi Pills pairs are: