logo conexiones improbables
pez espada

Hybridise to innovate

N.I.C.E. Award 2014
Network for Innovations in Culture and Creativity in Europe

To innovate what needs innovating in the how.
Open innovation methodology to change and transform organisations and territories through artistically and culturally based hybridisation experiences
"Conexiones improbables goes beyond the classical bonds between art and business related to sponsorship or communication to enter into the transformation of organisations and their innovation strategies." José Miguel Galdona
Director of the RD&I Unit at Grupo i68, Donostia/San Sebastián
"Conexiones improbables is a European leader in providing new drive to the traditional economy and inputs for change of the digital economy." Bernd Fessel
Deputy Director of the European Centre for Creative Economy (ECCE)
"It is in their desire to know, participate and help that artists intervene and truly provide ideas, ask questions and probe in a different manner." Oscar García
Director of Innovation at Obe Hettich, Aizarnazabal, Gipuzkoa
"We business people need to look at things in a completely different manner. We must face other skills and a new (creative) logic that challenges our way of thinking. Otherwise, we become stuck. Artist-driven enterprise development provides us with new tools to think outside the box, thereby giving us a lot more than ordinary methods." Bertil Lindström
Citymöbler and Brittgarden Fastigheter, Suecia
"Artistic interventions in organisations are a source of new ideas, new methodologies and new ways of confronting problems. (...) The people involved in these processes realise that they have not been in vain, but have generated effects and impacts that they also hope will endure over time." Ariane Berthoin
Researcher at WZB (Berlin)
"It is fundamental to be open, receptive and intuitive. Artists should not have clear ideas of what they want to do beforehand, or many prejudices. In general, all artists should be able to look at reality from many different perspectives, ask unconventional questions, be inappropriate, curious, creative and, primarily, awaken the creativity and critical sensibilities of the other participants. They also need to be persuasive, but avoid being arrogant." Ricardo Antón
Artist Amasté (Bilbao)
0 1

Latest news


The second edition of Irun Open Innovation, an event promoted by the Irun City Council and organised by c2+i/Conexiones improbables, will be held on 1 December.

The one-day conference will begin at 9am with an inaugural presentation by Ramon Sangüesa, director of Equipo Cafeína. After his talk, the day will focus on three panels entitled “Public services welcoming open innovation”, “Gastronomy as a driving force for innovation” and “Companies nourished from abroad”. Antoni Brey, founding partner of Urbiotica, will be in charge of closing the event.

The first panel will recount such experiences as those of Nantes and Irun, as well as the cross-border Ocean Living Lab event. The second panel, moderated by Xabier Gutiérrez, head of innovation and gastronomic creativity at Arzak, will discuss the Sapiens methodology of Ferrán Adriá, the Catas con Arte project and how Matteo Guidi has introduced gastronomy in the context of prisons. The final panel (in the afternoon) will bring together organisations such as Orbea, Orona Fundazioa and the University of Mondragón. There will also be time to discuss local experiences in all the panels.

More information


TenerifeLab 2016

A series of collaborations between seven companies and organisations on Tenerife with seven artists and/or creators was recently completed in order to promote innovation in the island’s tourism sector by incorporating creativity.

The TenerifeLab programme also included a training programme for artists and creators from the Canary Islands aimed at developing artistic interventions in organisations. The programme comprised two distinct parts. The first involved a theoretical session for 15 people presented by Roberto Gómez de la Iglesia, Arantxa Mendiharat (director and coordinator of Conexiones improbables respectively) and Albert Soler, an artist who specialises in these types of artistic interventions in companies. Following the session, 14 of these artists and creators participated in a traineeship programme accompanying the seven artists undertaking the TenerifeLab Micro Pills.

These Creative Pills are sponsored by the Tenerife Island Council (Cabildo Insular de Tenerife).


2 Euskadi New Patrons projects underway


The Artehazia Cultural Innovation, Arts and Society Association is currently conducting three Euskadi New Patrons projects, one of which is in Barakaldo (Bizkaia) and another in Oion (Alava).

In the first project, work is being done with the Barakaldo Time Bank, a network of citizens that is based on a system of the timely exchange of services, knowledge and care by periods of time. People of over ten different nationalities participate (all of whom are inhabitants of Barakaldo) and twelve of them are part of the New Patrons group.

Their challenge: to improve the dissemination of the project in order for it to continue to grow, to inform a greater number of locals of the existence of the project and to encourage them to participate.

The New patrons Oion, on the other hand, is driven by the group of 8 people Oion, which has been joined by people from migrant associations and others interested in a project concerning both individual and collective identities to see how these affect coexistence between the various different communities in Oion. The aim of the project is to improve intercultural coexistence in Oion and to shatter false stereotypes and rumours circulating in this Alava town. 


Please contact us if you require further information about Conexiones improbables

We would like to inform you that your personal data will be incorporated into an automated file owned by C2MASI, S.L. whose aim is to notify you of the activities of C2MASI, S.L. and, where applicable, to undertake the proper management and implementation of the services contracted between C2MASI, S.L. and you. You may exercise your right of access, rectification, opposition or deletion under the terms established by law (Law 15/1999 of 13 December on Data Protection) by writing to: C2MASI, S.L., c/ Castro Urdiales, 8 – 5º izda., 01006, Vitoria-Gasteiz, or sending an email to: info@c2masi.com.

Contact details

M +34 657 720 210
T +34 945 306 151

Avda de las Naciones Unidas, 19- 1º Derecha

An initiative by
N.I.C.E. Award 2014
Subscribe to our Newsletter Press Disclaimer
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
CONTACTO info@conexionesimprobables.com
M +34 673 608 790
Cale Manuel Iradier 2, 2º
01005 SPAIN
Newsletter Prensa Aviso Legal Política de privacidad

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Usamos cookies para las estadísticas de uso de la web. Si continúas navegando entendemos que aceptas esto.
Rechazar - Aceptar