N.I.C.E. Award 2014
Network for Innovations in Culture and Creativity in Europe

To innovate what needs innovating in the how.
Open innovation methodology to change and transform organisations and territories through artistically and culturally based hybridisation experiences
"Conexiones improbables goes beyond the classical bonds between art and business related to sponsorship or communication to enter into the transformation of organisations and their innovation strategies." José Miguel Galdona
Director of the RD&I Unit at Grupo i68, Donostia/San Sebastián
"Conexiones improbables is a European leader in providing new drive to the traditional economy and inputs for change of the digital economy." Bernd Fessel
Deputy Director of the European Centre for Creative Economy (ECCE)
"It is in their desire to know, participate and help that artists intervene and truly provide ideas, ask questions and probe in a different manner." Oscar García
Director of Innovation at Obe Hettich, Aizarnazabal, Gipuzkoa
"We business people need to look at things in a completely different manner. We must face other skills and a new (creative) logic that challenges our way of thinking. Otherwise, we become stuck. Artist-driven enterprise development provides us with new tools to think outside the box, thereby giving us a lot more than ordinary methods." Bertil Lindström
Citymöbler and Brittgarden Fastigheter, Suecia
"Artistic interventions in organisations are a source of new ideas, new methodologies and new ways of confronting problems. (...) The people involved in these processes realise that they have not been in vain, but have generated effects and impacts that they also hope will endure over time." Ariane Berthoin
Researcher at WZB (Berlin)
"It is fundamental to be open, receptive and intuitive. Artists should not have clear ideas of what they want to do beforehand, or many prejudices. In general, all artists should be able to look at reality from many different perspectives, ask unconventional questions, be inappropriate, curious, creative and, primarily, awaken the creativity and critical sensibilities of the other participants. They also need to be persuasive, but avoid being arrogant." Ricardo Antón
Artist Amasté (Bilbao)
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Latest news

Donostia Turismo

We are currently commencing a new project together with San Sebastián Turismo-Donostia Turismo that will include a planned Paths to Innovation workshop and Creative Maxi Pill.

The workshop is aimed at members of Donostia Turismo and will take place in May under the title “Inspiration for innovative tourism products and services”. Its goal is not to create a single product, but instead work on the knowledge and incorporation of innovation tools and methodologies that can be applied to daily procedures.

For its part, the Creative Maxi Pill will take place in autumn and focus on the challenge of generating new tourism product. The plan is to conduct it through a collective process that will try to involve as many members as possible and at certain moments it will also include the participation of active tourism agents such as the inhabitants of San Sebastián or professionals from other sectors. As always in the variety of projects conducted by Conexiones improbables, we hope that the people who participate in the Creative Maxi Pill learn more from the process than from the actual result.

Organisational innovation in industrial companies

Two Creative Maxi Pills are to be held in the autumn of 2017 as part of a programme entitled “Organisational Innovation in Industrial Companies. Creative Maxi Pills 2017”, an initiative promoted by the Irun City Council through Bidasoa activa.

A total of 2 industrial companies from Irun with a different challenge are participating in the programme. Each organisation will work with 1 artist/creator throughout this three-month period with the aim of developing 2 different innovation projects: internal organisation and communication and extra motivation.

These Creative Maxi Pills share a unique feature, in the fact that an accompanying process will be activated to implement the results of the process in each of these companies.

The project has the support of the Gipuzkoa Provincial Council through its programme to promote competitiveness and territorial cohesion in Gipuzkoa.

The Creative Maxi Pills pairs are:

  • Placisa S.A. + Carlos Belda
  • Railtek Ingeniería Industrial S.L. + Diego Soroa 
  • Neumáticos Txepetxa + Pez Estudio


More information



Último sprint para finalizar el año. Comenzamos con la participación de Conexiones improbables en la jornada jornada Creando valor en la era multimedia: innovación y espacios colaborativos intersectoriales como claves de éxito donde dinamizaremos el grupo de trabajo "Colaboración intersectorial: oportunidades de negocio”. La fecha: 21 de noviembre en el Bilbao Azkuna Zentroa y está organizado por Eiken, cluster de Audiovisual y Contenidos Digitales. Luego estaremos en Gijón, concretamente los días 28 y 29 de noviembre, presentando Conexiones improbables en las Jornadas Resiliencia y Resignificación. La transformación de la gestión de las culturas de proximidad.  Además, dinamizaremos el taller "Nuevos Espacios para la creación y la participación". Organizado por el Ayuntamiento de Gijón. Daremos posteriormente el salto a París. Nos vamos a contar nuestras experiencias invitados por la Dauphine Université y Université Paris Panthéon Sorbonne para participar el 20 de diciembre en el seminario Abrir: Art et mutations critiques, quels enjeux par l'art et pour le management? . Y finalizamos el año en el Centro Atlántico de Arte Moderno de Las Palmas (Canarias), de nuevo para presentar el 28 de diciembre Conexiones improbables en el I Campus de Arte y Turismo. El día 29 estaremos en la Mesa: Arte e Innovación en el espacio turístico. Organizado por EspacioGuía.

De cara a 2018 nos esperan, de momento, Oviedo y Valencia donde desarrollaremos sendos Workshops Senda improbable de innovación, los días 10 y 25 de enero respectivamente. El primero lo organiza Innova Asturias. El segundo Fundación Equipo Humano.


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