The one-day conference was begin at 9am with an inaugural presentation by Ramon Sangüesa, director of Equipo Cafeína. After his talk, the day was focus on three panels entitled “Public services welcoming open innovation”, “Gastronomy as a driving force for innovation” and “Companies nourished from abroad”. Antoni Brey, founding partner of Urbiotica, will be in charge of closing the event.
The first panel will recount such experiences as those of Nantes and Irun, as well as the cross-border Ocean Living Lab event.
The first deputy mayor and delegate from the department of promoting the city, economy and tax of the Irun City Council and president of Bidasoa activa, Miguel Ángel Páez, spoke about his municipality in a talk entitled “Active listening as an open innovation element in local administration”. The next speaker was be Manuel de Lara, vice-president of the Agglomération Sud Pays Basque of Baiona, with “Ocean LivingLab, a cross-border innovation experience in the nautical sector”. The third speaker, Boris Meggiorin, an expert on territorial development and cultural cooperation (Nantes), talked about “Cross-innovation and urban regeneration”. The subsequent post-panel discussion was chaired by Eva Fernández, director of Bidasoa Activa.
The second panel will focus on gastronomy and is was chaired by Xabier Gutiérrez, head of innovation and gastronomic creativity at Arzak. It began with José Berasaluce, director of Catas con Arte (Cadiz), with a talk entitled “Plato's banquet or how to pair gastronomy and thought”. This was followed by Ariadna Esteve, co-founder and consultant of the Mrs. Kaplan branding agency (Barcelona), with a talk entitled “Sapiens: understanding in order to create. A methodology by Ferrán Adriá and the BulliLab". Matteo Guidi, artist and anthropologist at ISIA, University of Urbino (Italy), then spoke about “Cooking practices in a penitentiary context: two cases in comparison”. Local experience on this panel was represented by Mikel Llucia, a partner at Cervecería Boulevard, with his talk “Nexus, a beer with a long history”.
The third and final panel will take place in the afternoon and was dedicated to companies applying open innovation. Iñigo Marquet, director of development at the Orona Fundazioa (Hernani), was in charge of talking about “Orona Ideo: a collaborative model for technological and social innovation”. David Sánchez, director of knowledge transfer at the University of Mondragón (Arrasate), will discussed “New open innovation formulas for the business world” and was followed by Miriam Bengoetxea, innovation project manager at Orbea (Bizkaia), with “Collaborate to innovate”. The panel’s final speaker was Alexis Mindegia, general coordinator of Adimedia (Irun), with his talk “Innovation or evolution? Innovolution”. The panel will be chaired by Marisa Arriola, managing director at Bic Gipuzkoa Berrilan.