Kosta Aroa

Creative Pills



Kosta Aroa is a small farm located in Getaria (Gipuzkoa), a high quality gastronomic region that uses sustainable, environmentally friendly production systems. They cultivate and transform high-quality vegetables in a traditional manner that has been practiced over the centuries, using natural fertilisers from the sea and the land.



Aroa wants to rethink its internal organisation in order to improve its image.



Josian Llorente has a degree in Architecture from KTH (Stockholm, Sweden) and has worked as a digital facilitator, technology trainer and cultural manager in projects involving civil, social and creative uses of technology in cultural, educational and public spaces. He currently teaches at the University of Mondragon’s degree in Entrepreneurial Leadership and Innovation - LEINN.

Artists training: Olaia Landa and Mattin Epelde



Combining new technologies with traditional production is not easy. Even more so for a small farm whose excellent reputation has resulted in much greater demand than it can offer, which has therefore damaged its image. The Improbable Collaborator will analyse the user experience and organisational processes that add value to construct new storytelling by using the creativity, play and knowledge of all the people in the company.



"Programme to boost the economic promotion of Gipuzkoa through the contribution of a regional perspective", competition call 2019


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